Let me start this article by asking a simple question to you. If you give contract to build your home, to whom you will give? Someone new or someone who is trusted by your close friend or relative? Of course the answer is – someone trustworthy person/company –by you directly or by someone in whom you trust (your friends/relatives). As you know that “Trust” is really important in life and that’s what exactly I want to mention here to bring success in your website. As a business person, remember this: If people trust you, the revenue will follow automatically!!!

It is absolutely necessary that your website must create the environment of trust otherwise, most of your efforts will be wasted. Have you ever thought – how to create the environment of trust for a website? Don’t be panic, its very easy to build trust for your online visitors.

If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.

As you already know that - you don’t get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together, give users a sense of stability, honesty and legitimacy for your business and services you provide.

If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.

Another good or bad news is that only few website owners focus on building trust in the minds of their visitors. So, if you do it well, it can become a real and sustainable competitive advantage for your business and you can keep your competitors away.

Here are 40 simple actions you can take to get started.

1. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.

2. Navigation must be intuitive. If visitors can't find what they are looking for easily, they will question your competence in providing what they want.

3. Make the website personal by giving it its own tone and voice. People buy people.

4. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)

5. Use language that is appropriate to the audience. It will build empathy.

6. Regularly add new content to your site. It shows that the business is alive and kicking.

7. Review all links. Doubts will quickly form in your visitors' minds if links don't work or, worse still, take them to error pages.

8. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.

9. Don't make outrageous and unbelievable claims, like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams, get-rich-quick schemes and rip-offs.

10. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.

If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.

11. Publish case studies about customers you have helped, who use your product, etc.

12. Don't put down, curse or insult competitors. It's unprofessional. It is better to offer an objective comparison of competitive services or products.

13. Focus on building your long-term reputation, not on making quick sales.

14. Write articles for humans, not search engines.

15. Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.

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